The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field

by Mike Michalowicz

Work the Plan— Take Action in 30 Minutes (or Less) 1. Declare your Immutable Laws. If you haven’t identified and declared your Immutable Laws, do so now. What do you stand for? Where do you draw the line? What do you absolutely have to have in place in order to connect with someone? Refine it to the core three or four Immutable Laws. Write them down, post them everywhere (including your website), tell everyone. Check out www.PumpkinPlan.info for ideas. 2. Finish the Assessment Chart. I know you didn’t actually work the chart while you were reading the chapter, so do it now. You can draw up your own, or go to www.PumpkinPlan.info to download an Assessment Chart you can simply fill in. Depending on how many clients you have, this may take longer than thirty minutes, but do it now, anyway. Your success depends on it. The Pumpkin Plan is not just a theory; it actually works. So finish up and then let’s get down to business.