Think of it this way: morality is like a reality TV show challenge. The contestants are forced to work together in order to obtain what they personally desire. Everyone must work together or else no one gets anywhere. However, along the way Rorty wants to persuade others to adopt his ethical principles, and if he can, he wins. However, if someone who has a different set of values can persuade the others in the group, then Rorty’s ideas will lose favor, and he will be sidelined or even kicked off the island!
