Too many preachers and teachers still communicate as if it’s 1875. They assume people are absorbing what they say. But the church lost its communication monopoly decades ago. It sounds so spiritual to say, “Well, I’ll just preach God’s Word and leave the results to him. I know his Word won’t return void.” Reality check: the vast majority of Christian teaching today returns void. The church is one of many voices screaming for people’s attention. These days a man can flip out his smartphone and watch TV, check his messages, or play a game right in the middle of a worship service.
