Edwin Setiadi

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A third way to manage the Chimp is to feed it bananas. These are things the Chimp wants that are given either as a distraction or a reward. So there are two types of banana: distractions and rewards. Feeding the Chimp bananas is not a very powerful way to solve problems but in some circumstances they can be a very effective way to manage the Chimp.
The Chimp Paradox: The Acclaimed Mind Management Programme to Help You Achieve Success, Confidence and Happiness
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