Wally Bock

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Andrew Preston would not stop talking about bananas. Like Baker before him and like Zemurray after, he had spotted a niche. He knew bananas were going to be huge, just knew it! I assume many people have comparable hunches—quadraphonic stereos are going to be huge! Beanie Babies are going to be huge!—but most are forgotten because most were wrong.
The Fish That Ate the Whale: The Life and Times of America's Banana King
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