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An article by Eric Beinhocker pointed to the challenge. An open system constantly in flux, shaped and reshaped by many agents acting independently, could seem more relevant to companies than a closed system tending to equilibrium. For example, a characteristic of complex adaptive systems was described as “punctuated equilibrium,” referring to when times of relative calm and stability are interrupted by stormy restructuring periods. At such time, those whose strategies and skills were geared to the stable periods risked sudden obsolescence.
Strategy: A History
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