Kindle Notes & Highlights
Short, sweet, slides
05 Create very short presentations which carry very focused messages about your products and services and share them on the web. These are a great way to reach out to customers and in just a handful of slides deliver a short crisp message about your business. Need inspiration? Then why not start by taking one of your frequently asked questions and presenting the answer in a slideshow, then share. Remember to link back to your website and blog.
Publish your articles 08 Writing and publishing articles on the internet is a great way to answer client questions, drive traffic to your website and be seen as an expert in your field. It’s also an important part of your search engine marketing strategy. Make sure your article is unique and not a duplicate of your web content. If you’re looking for article ideas, a good source is from the questions you’re being asked by your clients. www.articlealley.com www.articlesbase.com www.ezinearticles.com www.goarticles.com
How good are your grades? 13 How well is your website doing? Is it getting traffic? Does it have search engine optimisation (SEO) problems? How popular is it in social media? Grader is a fantastic suite of tools which helps you measure and analyse your marketing efforts! Get your free instant reports. www.grader.com
Use Google’s Wonder Wheel to see related searches.
HubPages is a great way to drive traffic to your website. All you need to do is sign up for a free account and publish your articles. Make sure you have used your keywords in the title, beginning, middle and end but don’t over do it. A keyword density of 1-3% is enough or Google might consider it spam. Put a couple of links back to your relevant website pages in the article. Publish your hubpage and now you need to ‘ping’ it. Google will now index it so it can be found.
Create your own page on Squidoo (known as a Squidoo Lens). Highlight the benefits of your products/services or showcase your expertise in an area related to your field. You can also point to photos on Flickr, Google maps, your blog, YouTube, etc. Squidoo also shares their advertising revenue with you, which is nice! www.squidoo.com
28 Technorati is an internet search engine that searches blogs. This will help even more readers find your business blog posts. It’s free to set up an account and you can set up your blog to automatically ping the site every time you post. www.technorati.com
Find local, relevant conferences and events and offer to speak for free on an area of expertise you possess. This can be at your local chamber of commerce or other associations that relate to your industry. This is great for generating a press story, blog posts, etc. and of course you’ll have a room full of people interested in your industry to network with.
Let your answerphone be an ambassador too 35 If someone calls after hours remember that your answerphone message also represents your brand. Instead of the usual “sorry we’re not here, please leave a message”, how about “we’re so exhausted from giving great customer service we need a little sleep. Leave your number and we’ll call you back first thing in the morning.”
41 It’s important to have a place on your website where journalists, bloggers and site visitors can easily find and share your social content. It’s time to upgrade your newsroom to a social media newsroom. www.presskitn.com www.press-feed.com
45 There are lots of places to upload and issue your press releases for free. They’re great for reaching new contacts and short-lived SEO results. Some of our favourites are: www.24-7pressrelease.com www.clickpress.com www.free-press-release.com www.pr-inside.com www.prbuzz.com www.prleap.com www.prlog.org
If you lose your enthusiasm at any point you can either look for daily inspiration online from somewhere like Plinky who’ll give you a question to answer to inspire your post,