“Bill Fields was running the Rogers store, Dean Sanders was running Siloam Springs, and I was running Springdale—all close to Bentonville—so we were all on the tour. These guys—the presidents of all these companies—they just ripped our stores apart, telling us how poorly we did everything. ‘The signing isn’t worth a damn.’ ‘You’ve got your prices too high on this.’ ‘This stuff isn’t even priced.’ ‘You’ve got too much of this and not enough of that.’ I mean, it was really critical.” That was really a turning point in our business. We listened to everything they had to say, and made huge
...more
