The necessity for good communication in a big company like this is so vital it can’t be overstated. What good is figuring out a better way to sell beach towels if you aren’t going to tell everybody in your company about it? If the folks in St. Augustine, Florida, don’t get the word on what’s working over in Panama City until winter, they’ve missed a big opportunity. And if our buyers back in Bentonville don’t know we’re expecting to double our sales of beach towels this summer, the stores won’t have anything to sell.
