Steve Jobs: The Man Who Thought Different: A Biography

by Karen Blumenthal

“No job for Jobs Apple chief,” Chicago Sun-Times, July 26, 1985; Carolyn Friday, “Showdown in Silicon Valley,” Newsweek, Sept. 29, 1985. Heroes Michael Krantz, “Apple and Pixar: Steve’s Two Jobs,” Time, Oct. 18, 1999; Sculley, Odyssey, pp. 162, 285; Sheff, Playboy; Kahney, Inside Steve’s Brain, p. 178. Chapter 12: Next Jobs Stanford commencement speech; Robert X. Cringely, Steve Jobs: The Lost Interview; Isaacson, Steve Jobs, pp. 211–225; Michael W. Miller, “Apple’s Jobs to Sell 850,000 Shares Valued at More Than $13.5 Million,” Wall Street Journal, Aug. 2, 1985; Patricia Ballew Gray and Michael W. Miller, “Apple Chairman Jobs Resigns, Citing Firm’s

Katherine M. Hafner and Richard Brandt, “Steve Jobs: Can He Do It Again?” BusinessWeek, Oct. 24, 1988; Phil Patton, “Steve Jobs: Out for Revenge,” New York Times Magazine, Aug. 6, 1989; Andrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Alan Deutschman, “Steve Jobs’ Next Big Gamble,” Fortune, Feb. 8, 1993; Stross, Steve Jobs, pp. 3, 233, 291; Deutschman, Second Coming, pp. 119–123, 142–143, 156–57; G. Pascal Zachary and Ken Yamada, “What’s Next? Steve Jobs’s Vision, So on Target at Apple, Now Is Falling Short,” Wall Street Journal, May 25, 1993; Price, Pixar Touch, pp. 93–101, 114–116; Ken Siegmann, “Pixar Can’t Seem to Animate Itself,” San Francisco Chronicle, March 29, 1991. Thank NeXT for the World Wide Web Paul Andrews, “Scientist’s Modest Proposal Spins into World Wide Web,” Seattle Times, June 7, 1998; Joshua Quittner, “Network Designer

made computing ‘usable rather than infuriating,’” blog item, Guardian.co.uk, Oct. 16, 2011; Sir Timothy Berners-Lee, “Longer bio,” personal Web site, http://www.w3.org/People/Berners-Lee/Longer.html. Chapter 13: Family Isaacson, Steve Jobs, pp. 250–283, 294, 556; Levy, Insanely Great, p. 143; Rose, West of Eden, p. 64; Deutschman, Second Coming, pp. 21, 72–74, 138–41, 157–60; “Quotations from Chairman Jobs,” BusinessWeek, Nov. 26, 1984, p. 155; Steve Lohr, “Creating Jobs,” New York Times Magazine, Jan. 12, 1997; Cocks, “Updated Book of Jobs”; Lisa Brennan-Jobs, all posted on lisabrennanjobs.net; “Tuscan Holiday,” Vogue, February 2008; “Driving Jane,”

Isaacson, Steve Jobs, pp. 275–278; Patricia Leigh Brown, “In Silicon Valley, Tear-Down Interrupted,” The New York Times, July 15, 2004; Patricia Leigh Brown, “Free to a Good Home: A Captain of Industry’s Rejected Mansion,” The New York Times, Jan. 2, 2005; Henry K. Lee, “Steve Jobs’s historic Woodside mansion is torn down,” SFGate.com, Feb. 15, 2011. Chapter 14: Siliwood Price, Pixar Touch, pp. 130–132, 143–156; Deutschman, Second Coming, pp. 176–184; Alan Deutschman, “Steve Jobs’ Next Big Gamble,” Fortune, Feb. 8, 1993; G. Pascal Zachary and Ken Yamada, “What’s Next? Steve Jobs’s Vision, So on Target at Apple, Now is Falling

Movie Adventure,” Fortune, Sept. 15, 1995; Burr Snider, “The Toy Story Story,” Wired, December 1995; Brent Schlender, “Steve and Me,” Fortune, Nov. 7, 2011; Prospectus, Pixar Animation Studios, Nov. 29, 1995, pp. 21, 54; Thomas R. King, “With ‘Toy Story,’ Disney Banks on a Computer, Unnamed Stars,” Wall Street Journal, Oct. 20, 1995; Toy Story revenue from www.boxofficemojo.com; G. Christian Hill, “Disney’s ‘Toy Story’ Places Pixar Owner Back on the Saddle,” Wall Street Journal, Nov. 30, 1995; Schlender, “Something’s Rotten in Cupertino,” Fortune, March 3, 1997; Gary Wolf, “Steve Jobs: The Next Insanely Great Thing,” Wired, February

with Tony DeRose,” Mathematical Association of America, www.maa.org, Oct. 15, 2009; Interview with Dave Culyba, senior research programmer, Carnegie Mellon University, Dec. 8, 2011; Karen Paik, To Infinity and Beyond! The Story of Pixar Animation Studios, pp. 15, 139. Chapter 15: Return Jobs Stanford commencement speech; Steve Lohr, “Creating Jobs,” New York Times Magazine, Jan. 12, 1997; Lee Gomes, “Apple’s Next Step is a Software Gamble,” Wall Street Journal, Dec. 23, 1996; Brent Schlender, “Something’s Rotten in Cupertino,” Fortune, March

BusinessWeek, Jan. 26, 2006; Schlender, “The Three Faces of Steve,” Fortune, Nov. 9, 1998. Steve’s Uniform Isaacson, Steve Jobs, pp. 361–62; Josh Quittner, “Apple’s New Core,” Time, Jan. 14, 2002. Chapter 16: Different Deutschman, Second Coming, pp. 50–57; Interview with Walt Mossberg, Oct. 28, 2011; Linzmayer, Apple Confidential, p. 209; Goodell, Rolling Stone, 1994; Lohr, “Creating Jobs,” New York Times Magazine, Jan. 12, 1997; Cathy Booth, “Steve’s Job: Restart Apple,” Time, Aug. 18, 1997; Michael Krantz, “If You Can’t Beat ’Em,” Time, Aug. 18, 1997; Isaacson,

Bill Onstage Transcript, “Bill Gates and Steve Jobs at D5,” AllThingsD.com. Chapter 17: Turnaround Brent Schlender, “The Three Faces of Steve,” Fortune, Nov. 9, 1998; Isaacson, Steve Jobs, pp. 333–34, 348–357, 364–367, 368–377; Steve Jobs, “Apple’s One Dollar-A-Year Man,” “Steve Jobs’s Magic Kingdom,” BusinessWeek, Jan. 26, 2006; Michael Krantz, “Apple and Pixar: Steve’s Two Jobs,” Time, Oct. 18, 1999; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Anne Vandermey, “Stevie Wonder By the Numbers,” Fortune: The Legacy of Steve Jobs, 1955–2011, p. 108; John Markoff, “Apple to Post Quarter Profit of $45 million,” Fortune, Jan.

Street Journal, May 7, 1998; Linzmayer, Apple Confidential, pp. 295–298; Steven Levy, “The Revolution According to Steve Jobs,” Wired, Dec. 2011; Brent Schlender, “Steve Jobs: The Graying Prince of a Shrinking Kingdom,” Fortune, May 14, 2001; movie results from www.boxofficemojo.com; Schlender, “Steve Jobs’ Apple Gets Way Cooler,” Fortune, Jan. 24, 2000; Peter Elkind, “The Trouble with Steve,” Fortune, March 5, 2008; Geoffrey Colvin, “The Great CEO Pay Heist,” Fortune, June 25, 2001; Pui-Wing Tam, “Apple Reports First Loss in 3 Years,” Wall Street Journal, Jan. 18, 2001; “Apple Moves to Scrap Power Mac G4 Cube After Weak Demand,”

Rats,” Wired.com, Sept. 15, 2005; Miguel Helft and Shan Carter, “A Chief Executive’s Attention to Detail, Noted in 313 Patents,” New York Times, Aug. 25, 2011; Levy, The Perfect Thing, pp. 79–80. Chapter 18: Music Brent Schlender, “How Big Can Apple Get?” Fortune, Feb. 21, 2005; Levy, The Perfect Thing, pp. 8–11, 21–22, 53, 77–79, 87–118, 197; Kahney, Inside Steve’s Brain, pp. 186–88; Isaacson, Steve Jobs, pp. 382–410, 445–46; Leander Kahney, “Inside Look at Birth of the iPod,” July 21, 2004, and “Straight Dope on the iPod’s Birth,” Oct. 17, 2006, both Wired.com; Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Josh Quittner, “Apple’s New Core,” Time, Jan. 14, 2002; Jeff Goodell, “Steve Jobs: Rolling Stone’s 2003 Interview,” Rollingstone.com; Pui-Wing Tam, Bruce Orwall, and Anna Wilde Mathews,

Journal, April 25, 2003; Steven Levy, “The Revolution According to Steve Jobs,” Wired, Dec. 2011; Schlender, “Apple’s 21st Century Walkman,” Fortune, Nov. 12, 2001. Steve’s Playlist Isaacson, Steve Jobs, pp. 411–415. Chapter 19: Cancer Stanford commencement speech; Brent Schlender, “The Three Faces of Steve,” Fortune, Nov. 9, 1998; Isaacson, Steve Jobs, pp. 452–460, 476–477, 543; Peter Elkind, “The Trouble with Steve Jobs,” Fortune, March 5, 2008; Sharon Begley, “A Medical Gamble,” Newsweek Special Commemorative Issue: Steve Jobs, 1955–2011, pp. 28–31; Levy, The Perfect

Wall Street Journal, July 25, 2007; Isaacson, Steve Jobs, pp. 308-309, 432-443, 465-470, 518-520; Walt Mossberg and Kara Swisher, “The iPad: Past, Present, and Future,” Wall Street Journal, June 7, 2010; Lev Grossman, “The Apple of Your Ear,” Time, Jan. 12, 2007; Steve Jobs, “Macworld San Francisco 2007 Keynote Address,” 11 parts, YouTube.com; Amol Sharma, Nick Wingfield, and Li Yuan, “Apple Coup: How Steve Jobs Played Hardball in iPhone Birth,” Wall Street Journal, Feb. 17, 2007; Betsy Morris, “Steve Jobs Speaks Out,” Fortune, March 7, 2008; Price, Pixar Touch, pp. 232-244; Fred Vogelstein, “The Untold Story: How the iPhone Blew Up the Wireless Industry,” Wired, Jan. 9, 2008; Steve Lohr, “The Power of Taking the Big Chance,” New York Times, Oct. 9, 2011; Mossberg interview, Oct. 28,

52-55; Nick Wingfield, “Apple Price Cut on New iPhone Shakes Investors,” Wall Street Journal, Sept. 6, 2007; Nick Wingfield, “Apple Opens iPhone to Outside Software,” Oct. 18, 2007; Brian Lam, “Steve Jobs was always kind to me,” blog post, thewirecutter.com, October 5, 2011; David Carr, “A Lost iPhone Shows Apple’s Churlish Side,” New York Times, May 2, 2010; Nick Bilton, “Two Charged in Missing iPhone Prototype Case,” New York Times Bits Blog, Aug. 10, 2011; John Boudreau, “Beware of the iPhone ‘Death Grip,’” San Jose Mercury News, June 26, 2010; Yukari Iwatani Kane and Niraj Sheth, “Apple Knew of iPhone Issue,” Wall Street Journal, July 16, 2010. Stock Scandal Peter Elkind, “The Trouble with Steve Jobs,” Fortune, March 5, 2008; Nick

Flynn, “Apple Says Jobs Knew of Options,” New York Times, Oct. 5, 2006; “High Noon for Heinen,” Law Blog, wsj.com, Aug. 14, 2008. Chapter 21: Life Isaacson, Steve Jobs, pp. 462–63; 476–489, 538–559, 570–71; Betsy Morris, “Steve Jobs, Obsession, and Those Whales,” Wired.com, Oct. 7, 2011; Brent Schlender, “The Three Faces of Steve,” Fortune, Nov. 9, 1998; Adam Lashinsky, “The Decade of Steve,” Fortune, Nov. 23, 2009; Sharon Begley, “A Medical Gamble,” Newsweek Special Commemorative Issue: Steve Jobs, 1955–2011, pp. 28–31; Kara Scannell and Yukari Iwatani Kane, “SEC Opens Inquiry into Apple Disclosure on Jobs’ Health: Source,” Dow Jones News Service, Jan. 21, 2009; Yukari Iwatani Kane, “Apple’s Jobs Take Medical Leave,” Wall Street Journal, Jan. 15, 2009; “Jobs’ Biography: Thoughts on Life, Death and Apple,” npr.org, Oct. 25, 2011; Stephen Fry, “The iPad Launch: Can Steve Jobs Do It

Auletta, “Publish or Perish,” New Yorker, April 26, 2010; Jeffrey A. Trachtenberg, “E-Book Readers Face Sticker Shock,” Wall Street Journal, Dec. 15, 2011; Apple Inc. annual report, 2011; Yukari Iwatani Kane and Joann S. Lublin, “Apple Chief to Take Leave,” Wall Street Journal, Jan. 18, 2011; Brent Schlender, “The Three Faces of Steve,” Fortune, Nov. 9, 1998. Chapter 22: Legacy “Bono Calls Steve Jobs ‘The Hardware Software Elvis,’” Speakeasy blog, wsj.com, Oct. 7, 2011; Mona Simpson, “A Sister’s Eulogy for Steve Jobs,” New York Times, Oct. 30, 2011; Apple Inc. annual report, 2011; Tim Cook, Apple memorial service, viewed online; Brent Schlender, “The Three Faces of

storage device that reads and writes data to disks. DOS: Disk operating system. The first operating system for IBM personal computers, written by Microsoft and often called MS-DOS. Using simple commands, it told the computer what to do. Windows has now replaced DOS on PCs. The operating system allows programs to run on the computer. floppy disk: A type of portable data storage. The first floppy disk measured eight inches diagonally. The next version measured 5.25 inches and was capable of holding three times as much storage. The 3.5-inch disk, which was encased

gigabyte (GB): About a billion bytes of computer storage, or 1,024 megabytes. graphical user interface (GUI): Pronounced “gooey.” Using icons, menus, and a mouse as the method of interacting with a computer. The Apple Macintosh introduced in 1984 was the first commercially successful computer to employ a graphical user interface. hard drive: Also a hard disk drive. A built-in device that stores the programs and files on your computer. A hard disk drive contains round, mirrorlike platters made of glass or aluminum that spin to store and retrieve information. hardware: The physical parts of a computer system, such as the CPU and disk

keyboard, speakers, and printers are kinds of hardware often referred to as peripherals. HTML: HyperText Markup Language. The language of Web pages that allows them to show up correctly on your browser. HTTP: HyperText Transfer Protocol. The procedure used to transfer data over the World Wide Web. integrated circuit: Also called a computer chip or microchip, these commonly used chips contain various electronic components, like transistors, resistors, diodes, and capacitors, to make calculations or store data. Microprocessors and memory chips are both integrated circuits. kilobyte (KB): 1,024 bytes of computer storage. MAC OS: The Macintosh operating system, pronounced like the

Mac OS X, which is pronounced “O S ten.” megabyte (MB): About 1 million bytes of computer storage or 1,024 kilobytes. microprocessor: Also called a CPU. The brains of the computer, which performs mathematical operations, stores and transfers data, and processes instructions from software and other hardware components. Intel Corporation invented the first microprocessor in 1971. minicomputer: Typically a stand-alone device about the size of a refrigerator, it was used for business applications that needed more power and memory than a microcomputer, but less than a mainframe computer. Minicomputers

1965, Intel Corporation cofounder Gordon Moore predicted that that the number of transistors on a microprocessor would double every two years, greatly increasing computer power over time. That prediction has basically been true and became known as Moore’s Law. MP3: A popular audio file that is compressed, making it easier to share and download music files. operating system (OS): The essential program in a computer that maintains disk files, runs applications, and handles devices such as the mouse and printer. PC: A personal computer. The first personal computer was a kit called the Altair.

the company has played up with its Mac and PC advertisements. playlist: An ordered list of songs or videos, such as those played on the radio or on your iPod or other music player. profit: The amount remaining after all of a company’s expenses are subtracted from its revenue or sales. Net income or net profit is the profit remaining after taxes are paid. Random access memory: Also called RAM. Memory chips that can be quickly accessed. When you open up a program or file, it is loaded into the RAM. Dynamic RAM (DRAM) is generally considered the computer’s memory and must be constantly refreshed, therefore requiring more power. Static RAM (SRAM) chips can retain

memory: Also called ROM. Memory chips that hold data permanently and that retain the information whether the computer is on or off. The chip can be written on only once, usually during the manufacturing process. reality distortion field: The name that engineer Bud Tribble gave to Steve Jobs’s ability to convince others to agree to his demands or believe that the impossible was possible. The effect wore off when Jobs wasn’t in the room. revenue or sales: Often used interchangeably, this is the money that a business or organization receives for its goods or services. semiconductor:

Computer programs made up of lines of code that tell a computer what to do or allow you to use the computer in different ways. tablet: A small, lightweight computer designed to go with you. Some tablets use a stylus, or pencil-like device, and others operate by touch. WYSIWYG: Pronounced Wiz-e-wig, it’s an acronym for “what you see is what you get.” WYSIWYG means that what you see on the screen is also

Index The index that appeared in the print version of this title does not match the pages in your e-book. Please use the search function on your e-reading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below. Alcorn, Al

Anywhere But Here (Simpson) Apple Computer Company (Apple Computer Inc.) (Apple Inc.) (Apple). See also Wozniak, Steve; specific products arrogance of CD burners for compensation from competition for corporate culture of firing from first order for going public IBM and locations for Microsoft related to money for name for NeXT for operating system for operation

stock value for “Think Different” campaign trade secrets from in trouble turn around for Apple Corps Apple Education Foundation Apple I Apple II Apple III Apple television Atari AT&T

cancer diet and lies about spread of Canon Captain Crunch (John Draper) Carlton, Jim Cash, Johnny Catmull, Ed childhood children Jobs, Erin Siena Jobs, Eve Jobs, Lisa Nicole Brennan Jobs, Reed

mouse for Wozniak, S., first Cook, Rob Cook, Tim Corning Incorporated Cue, Eddy Cunningham, Andrea Davidoff, Marty death commencement speech about philosophy about Dell, Michael S. Disney. See Walt Disney Company Draper, John (“Captain Crunch”) Drexler, Millard (“Mickey”) drugs Dylan, Bob Edison, Thomas education

Ellison, Larry employees. See also specific employees employment for Wozniak, S. Entrepreneur of the Decade Espinosa, Chris Fadell, Tony family. See also children; Jobs, Clara; Jobs, Laurene Powell; Jobs, Paul biological sister birth father birth mother sister fatherhood. See also children Fernandez, Bill Finding Nemo Ford, Henry Forstall, Scott Friedland, Robert Fry, Stephen

Gates, Melinda Gizmodo Gladwell, Malcolm habits clothes diets emotions management style opportunism perfectionism reality distortion field rudeness simplicity vision Hanks,

Carlton Hovey, Dean IBM iBook Store iBooks iCandy ad campaign iDVD Iger, Robert iMac The Incredibles Intel Corporation Internet iPad iPad 2

background of son with Jobs, Patty Jobs, Paul Jobs, Steve. See also childhood; children; education; habits; health; wealth as celebrity stock of Johnson, Ron Kennedy, Robert Kerwin, Pamela King, Martin Luther, Jr. Kottke, Daniel Land, Edwin Lang, Larry Lasseter, John Leary,

Macintosh commercials for Macworld convention Markkula, A. C. (“Mike”) Markoff, John Microsoft Apple related to Miyake, Issey MobileMe money. See wealth Monsters, Inc. Morita, Akio Morris, Betsy Motorola Motorola ROKR music. See

Picasso, Pablo Pixar. See also Lasseter, John animation at Disney and Poloroid Corporation Pong Power Mac G4 Cube Rand, Paul Raskin, Jef Reagan, Ronald Redse, Tina A Regular Guy (Simpson) religion. See spirituality Rosen, Benjamin Rosenbaum, Ron

Schlender, Greta Scott, Mike (“Scotty”) Scott, Ridley Sculley, John disagreements with Securities and Exchange Commission Shaffer, Richard Shockley, William Siliwood Simpson, Mona Smith, Alvy Ray Sony spirituality Zen Stanford commencement speech. See commencement speech stock Apple’s value of of Jobs, Steve stores telephones. See

Tribble, Bud Valentine, Don Visi-Calc Walt Disney Company (Disney) Wayne, Ron wealth. See also stock compensation net worth from NeXT Weeks, Wendell The Whole Earth Catalogue Wi-Fi Wozniak, Jerry Wozniak, Steve (“Woz”) Apple I from collaboration with distractions of employment for first computer from Hewlett-Packard Company and money and refinements from

stock of Xerox Yo-Yo Ma

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Feiwel and Friends 175 Fifth Avenue, New York 10010 Copyright © 2012 by Karen Blumenthal All rights reserved First hardcover edition, 2012 eBook edition, July 2012 macteenbooks.com The Library of Congress has cataloged the print edition as follows: ISBN: 978-1-250-01557-0 (hardcover) ISBN: 978-1-250-01445-0