Because no one else was available to talk with people who dropped by to learn more, Chris Espinosa came to the office on Tuesdays and Thursdays after school to demonstrate the computer to whoever wanted to see it. A brochure for the Apple II features one of Apple’s first slogans: “Simplicity is the ultimate sophistication.” This belief can still be seen in Apple’s products, designs, and advertising campaigns today. Sales continued to grow, especially as people outside of Apple began to write and sell games and other programs on cassette tapes that allowed the computer to be more useful.
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