Juan Monsalve

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if I tell you to go out and vote, you might resist. But when I ask if you’re planning to vote, you don’t feel like I’m trying to influence you. It’s an innocent query, and instead of resisting my influence, you reflect on it. “Well, I do care about being a good citizen, and I want to support my candidate.” This doesn’t feel like I’m persuading you. As Aronson explains, you’ve been convinced by someone you already like and trust: Yourself.
Give and Take: Why Helping Others Drives Our Success
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