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Walter Adamson
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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The answer is simple. Everything is connected to everything else—if only indirectly—and this is reflected in data.
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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