Walter Adamson

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“Privacy and analytics are often publicly positioned as mortal enemies, but are they really?” asks Ari Schwartz of the U.S. Department of Commerce’s National Institute of Standards and Technology. Indeed, some data hustlers want a free-for-all, while others want to throw the baby out with the bathwater. But Schwartz suggests, “The two worlds may have some real differences, but can probably live a peaceful coexistence if they simply understand where the other is coming from.”
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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