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Walter Adamson
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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The dilemma is, as it is often said, correlation does not imply causation.5 The discovery of a predictive relationship between A and B does not mean one causes the other, not even indirectly. No way, nohow.
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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