This is the assumption behind the leap of faith an organization takes when undertaking PA. Budgeting the staff and tools for a PA project requires this leap, knowing not what specifically will be discovered and yet trusting that something will be. Sitting on an expert panel at Predictive Analytics World, leading UK consultant Tom Khabaza put it this way: “Projects never fail due to lack of patterns.” With The Data Effect in mind, the scientist rests easy. Data is the new oil.
