As with most applications of predictive analytics (PA), Eric and Karrie’s system repurposes data. Whatever the intended purpose and target audience of the bloggers, they are delivering a wellspring of raw material that lies dormant, waiting to be reinterpreted by listening to it in a new way that uncovers new meaning and insight. It’s as if data scientists are the intelligent aliens (personality jokes aside) we hoped for, successfully deciphering the human race’s signals.
