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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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Information about transactions, at some point in time, will become more important than the transaction themselves. —Walter Wriston, former chairman and CEO of Citicorp
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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