we have mangled the English language. Proponents like to say that predictive analytics is actionable. Its output directly informs actions, commanding the organization about what to do next. But with this use of vocabulary, industry insiders have stolen the word actionable, which originally has meant worthy of legal action (i.e., “sue-able”), and morphed it. This verbal assault comes about because people are so tired of seeing sharp-looking reports that provide only a vague, unsure sense of direction.
