David Phillips

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PA a kind of “metascience” that transcends the taxonomy of natural and social sciences, abstracting across them by learning from any and all data sources that would typically serve biology, criminology, economics, education, epidemiology, medicine, political science, psychology, or sociology. PA’s mission is to engineer solutions. As for the data employed and the insights gained, the tactic in play is: “Whatever works.
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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