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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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PA leads within the growing trend to make decisions more “data driven,” relying less on one’s “gut” and more on hard, empirical evidence.

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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