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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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What is the great revolution of science in the last 10, 15 years? It is the movement from the search for universals to the understanding of variability.
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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