The Icarus Deception: How High Will You Fly?

by Seth Godin

All the rewards for creating art are not present at its creation. That’s because the art isn’t truly art until it has connected you with another, until it has made contact and touched someone else. You take your art and move it from here to there with nothing but daring and faith and passion, and only after you land do you discover if your art was deemed “good.” This is the huge difference between art and direct marketing, between art and doing your job, between art and just about everything else we do in life. In all the other parts of our lives, the deal is “If you do this, you will get that.” In the world of art, the deal is “Well, other people have done something sort of like what you’re hoping to do, and sometimes, but certainly not always, it works out for them. You’ll have to do it to find out.”