If you owned a conference facility, what would you do with it? Of course, you could own it, at least a day at a time. If you could reach your audience, what would you say? Of course you can reach them, more easily and more effectively than ever before (not faster, though, but over time). If you could lead a tribe (customers, coworkers, fellow scientists), which tribe would you lead? The ability to create connections, establish events, and make something happen is more highly leveraged, faster, and cheaper than ever before.
