CONTINUALLY AND CONSISTENTLY REPEAT THE MESSAGE is a mechanism for COMPETENCE. Repeat the same message day after day, meeting after meeting, event after event. Sounds redundant, repetitive, and boring. But what’s the alternative? Changing the message? That results in confusion and a lack of direction. I didn’t realize the degree to which old habits die hard, even when people are emotionally on board with the change. The chiefs wanted to be on board, but they pictured a leadership approach, a style, they’d seen before on the “USS Ustafish”—the generic term for the submarine I “used to” be on.
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