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In the creative lives of almost all Masters, we hear of the following pattern: They begin a project with an initial intuition and an excitement about its potential success. Their project is deeply connected to something personal and primal, and seems very much alive to them. As their initial nervous excitement inspires them in certain directions, they begin to give their concept shape, narrowing down its possibilities, and channeling their energies into ideas that grow more and more distinct. They enter a phase of heightened focus. But Masters inevitably possess another quality that
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This is a somewhat extreme example, but the story reveals something elemental about the need for tension. The feeling that we have endless time to complete our work has an insidious and debilitating effect on our minds. Our attention and thoughts become diffused. Our lack of intensity makes it hard for the brain to jolt into a higher gear. The connections do not occur. For this purpose you must always try to work with deadlines, whether real or manufactured. Faced with the slenderest amount of time to reach the end, the mind rises to the level you require. Ideas crowd upon one another. You
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We are all in search of feeling more connected to reality—to other people, the times we live in, the natural world, our character, and our own uniqueness. Our culture increasingly tends to separate us from these realities in various ways. We indulge in drugs or alcohol, or engage in dangerous sports or risky behavior, just to wake ourselves up from the sleep of our daily existence and feel a heightened sense of connection to reality. In the end, however, the most satisfying and powerful way to feel this connection is through creative activity. Engaged in the creative process we feel more alive
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For instance, he became intrigued by the neurological disorder known as apotemnophilia—the desire of perfectly healthy people to have a limb amputated, with many of them actually going through with the surgery. Some had speculated that this well-known disorder is a cry for attention, or stems from a form of sexual perversion, or that patients had seen in childhood an amputee and the image had somehow become imprinted as an ideal to them. In all of these speculations, people seemed to doubt the reality of the actual sensation—it was all in their heads, they implied. Through simple interviews
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The principles behind mechanical intelligence can be summarized as follows: whatever you are creating or designing, you must test and use it yourself. Separating out the work will make you lose touch with its functionality. Through intense labor on your part, you gain a feel for what you are creating. In doing this work, you see and feel the flaws in the design. You do not look at the parts separately but at how they interact, experiencing what you produce as a whole. What you are trying to create will not magically take off after a few creative bursts of inspiration, but must be slowly
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They coached their apprentices in all of the principles they had learned along the way—the benefit in looking for new applications of existing technology and needs that are not being met; the importance of maintaining the closest possible relationship with customers; the need to keep ideas as simple and realistic as possible; the value of creating a superior product and of winning through craftsmanship, as opposed to fixating on making money.
Masters, you must not ignore the years of practice, the endless routines, the hours of doubt, and the tenacious overcoming of obstacles these people endured. Creative energy is the fruit of such efforts and nothing else.
Our vanity, our passions, our spirit of imitation, our abstract intelligence, our habits have long been at work, and it is the task of art to undo this work of theirs, making us travel back in the direction from which we have come to the depths where what has really existed lies unknown within us. —MARCEL PROUST
These ancestors’ brains were not yet burdened by all of the information that comes through language or the complexities of living in large groups. Interacting so directly with their environment, they could develop an intuitive feel over the course of a handful years. But for us, living in a much more complex environment, this process can take fifteen to twenty years. Our high-level intuition, however, has its roots firmly in the primitive version.
The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. —ALBERT EINSTEIN
For the Caroline Islanders, there was nothing unconventional in their approach to mastery; their method fit perfectly their circumstances. But for us, in our advanced technological age, such mastery involves making an unconventional choice. To become such sensitive observers, we must not succumb to all of the distractions afforded by technology; we must be a little primitive. The primary instruments that we depend on must be our eyes for observing and our brains for analyzing. The information afforded to us through various media is only one small component in our connection to the environment.
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“Look wider and think further ahead” must be your motto. Through such mental training, you will smooth the path to mastery while separating yourself ever further from the competition.
Part of this predilection for the outside perspective originates from a prejudice among scientists. Studying from the outside, many would say, preserves our objectivity. But what kind of objectivity is it when the researcher’s perspective is tainted by so many assumptions and predigested theories?
Understand: we can never really experience what other people are experiencing. We always remain on the outside looking in, and this is the cause of so many misunderstandings and conflicts. But the primal source of human intelligence comes from the development of mirror neurons (see here), which gives us the ability to place ourselves in the skin of another and imagine their experience.
“As soon as you feel yourself against me you have ceased to understand my position and consequently my arguments! You have to be the victim of the same passion.”
The reversal to mastery is to deny its existence or its importance, and therefore the need to strive for it in any way. But such a reversal can only lead to feelings of powerlessness and disappointment. This reversal leads to enslavement to what we shall call the false self. Your false self is the accumulation of all the voices you have internalized from other people—parents and friends who want you to conform to their ideas of what you should be like and what you should do, as well as societal pressures to adhere to certain values that can easily seduce you. It also includes the voice of your
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Because we think well of ourselves, but nonetheless never suppose ourselves capable of producing a painting like one of Raphael’s or a dramatic scene like one of Shakespeare’s, we convince ourselves that the capacity to do so is quite extraordinarily marvelous, a wholly uncommon accident, or, if we are still religiously inclined, a mercy from on high. Thus our vanity, our self-love, promotes the cult of the genius: for only if we think of him as being very remote from us, as a miraculum, does he not aggrieve us…. But, aside from these suggestions of our vanity, the activity of the genius seems
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He is the author of the best-selling Phantoms in the Brain (1998), as well as A Brief Tour of Human Consciousness: From Impostor Poodles to Purple Numbers (2005), and The Tell-Tale Brain: A Neuroscientist’s Quest for What Makes Us Human (2010).
I would like to thank Ryan Holiday, author of Trust Me I’m Lying: Confessions of a Media Manipulator (Penguin 2012),

