Haggis became interested in directing. He finally got the chance to do a brief ad for the church about Dianetics. He decided against the usual portrayal of Scientology as a triumphal march toward enlightenment, choosing instead to shoot a group of people talking about practical ways they had used Dianetics in their lives. It was casual and naturalistic. Church authorities hated it. They told him it looked like a meeting of Alcoholics Anonymous.

