The church also began a $3 million campaign against Time, placing full-page ads every day in USA Today for twelve weeks, charging that the magazine had “supported” Adolf Hitler, for instance, by naming him the 1938 “Man of the Year” because of his dominance in European affairs. A lengthy supplement was placed in USA Today titled “The Story That Time Couldn’t Tell: Who Really Controls the News at Time—and Why,” in which the church claimed that Time was actually under the sway of the pharmaceutical industry—specifically, Eli Lilly and Company, the maker of Prozac. The church had charged that
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