“Look, to build a conspiracy theory, you need to feed two appetites. The first appetite is that people want to feel like they’re in the know. Like they’re smarter than someone else. They want to have the latest twist or little bit of information that they can pull out when their smart-ass, know-it-all brother or sister or friend or colleague starts to talk. Just to be clear, it doesn’t matter if that piece of information is correct or not. Nobody trusts facts anymore; it doesn’t matter if the source for the information is an expert in their field or some bottom dweller living in his momma’s
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