Andrew Powell

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One is that critics should like—or, better still, love—the medium they are reviewing. If you think movies are dumb, don’t write about them. The reader deserves a movie buff who will bring along a reservoir of knowledge, passion and prejudice. It’s not necessary for the critic to like every film; criticism is only one person’s opinion. But he should go to every movie wanting to like it.
On Writing Well: The Classic Guide to Writing Nonfiction
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