flower–happiness hate–sunshine love–cancer cockroach–lonely It’s absurdly easy, but imagine if I asked you to do it on a computer, where I can flash the first word in each pair for 250 milliseconds (a quarter of a second, just long enough to read it) and then I immediately display the second word. In that case we’d find that it takes you longer to make your value judgment for sunshine and cancer than for happiness and lonely.
