friends and influence people. That’s why I say that “intuitions come first, strategic reasoning second.” You’ll misunderstand moral reasoning if you think about it as something people do by themselves in order to figure out the truth. • Therefore, if you want to change someone’s mind about a moral or political issue, talk to the elephant first. If you ask people to believe something that violates their intuitions, they will devote their efforts to finding an escape hatch—a reason to doubt your argument or conclusion. They will almost always succeed.
