MODIFY At one time, the Ford Motor Company controlled 60 percent of the automobile market. Then General Motors asked some questions about modification and came out with a philosophy that stated, “A car with every shape and color for every purse and purpose.” Henry Ford responded with “Any customer can have a car painted any color so long as it is black.” Ford’s sales slumped, and by the 1940s he had just 20 percent of the new car market. GM, by modifying its products to the market, had taken the lead. What can be modified? Just about any aspect of anything. Even a perfect square can be
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