If you have trouble doing this, manipulate the page by turning it a quarter-turn to the left—suddenly, the duck takes form. You can also manipulate existing ideas and products into new things. The new thing can then be changed into still other new things. To limit yourself to your first idea is a disaster for your imagination. The best way to get a good idea is to get as many ideas as you can. Any particular way of looking at things is just one of many other possible ways.
