In a way, are we not like the frog? All of the elements of an organization are in separate wells, and we see only what is in our particular well. Buyers are in the well of supply, human resources are in the well of personnel, facilities are in the well of facilities, and so on. The whole organization is operating like frogs in the wells. There is no 360-degree perspective. We need to get an oceanic view of our problems. We need to know the goals, themes, and sub-themes in order to generate meaningful ideas.
