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Amir Sharif
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Good Strategy Bad Strategy: The Difference and Why It Matters, by Richard P. Rumelt

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Inertia due to obsolete or inappropriate routines can be fixed. The barriers are the perceptions of top management. If senior leaders become convinced that new routines are essential, change can be quick.
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Good Strategy Bad Strategy: The Difference and Why It Matters
Good Strategy Bad Strategy: The Difference and Why It Matters
by Richard P. Rumelt
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