Elon Musk

by Walter Isaacson

“Optimism, pessimism, fuck that,” Musk answered. “We’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.”

he spelled out his creed in a quintessential email to employees, titled “Ultra hardcore.” It read, “Please prepare yourself for a level of intensity that is greater than anything most of you have experienced before. Revolutionizing industries is not for the faint of heart.”

remind

Standing in front of one of the tents, he issued a challenge: build a dome by dawn. That was not feasible, he was told, because they didn’t have the equipment to calibrate the precise size. “We are going to make a dome by dawn if it fucking kills us,”