Build a culture full of people who take disciplined action within the three circles, fanatically consistent with the Hedgehog Concept. More precisely, this means the following: Build a culture around the idea of freedom and responsibility, within a framework. Fill that culture with self-disciplined people who are willing to go to extreme lengths to fulfill their responsibilities. They will “rinse their cottage cheese.” Don’t confuse a culture of discipline with a tyrannical disciplinarian.

