Priyankush Deka

81%
Flag icon
Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave? As I said in the Introduction, that simple idea is the basis of behavioral economics, an emerging field focused on the (quite intuitive) idea that people do not always behave rationally and that they often make mistakes in their decisions.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Rate this book
Clear rating
Open Preview