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The basics are there. The book is outdated, but the price still justifies a buy. The highlight: the concept of 'fan transfer'. I read somewhere that Locke admitted he cheated, paying for reviews to boost his books. I didn't verify it. Anyways, these marketing principles only worked miracles in the early days. Everybody is using them now. It's a good buy if you just started to research this subject.
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Oct 09, 2011
Mark Young
marked it as to-read
