Consumer Economics

Consumer economics is a branch of economics. It is a broad field, principally concerned with microeconomic analysis behavior in units of consumers, families, or individuals (in contrast to traditional economics, which primarily government or business units). It sometimes also encompasses family financial planning and policy analysis. The term largely describes what was more commonly called "home economics" in the past.

Screwed: The Undeclared War Against the Middle Class - And What We Can Do about It
Exporting America: Why Corporate Greed Is Shipping American Jobs Overseas
War on the Middle Class: How the Government, Big Business, and Special Interest Groups Are Waging War on the American Dream and How to Fight Back