Change of Heart: What Psychology Can Teach Us about Spreading Social Change
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It’s easy to do animal advocacy that will save large numbers of animals from harm; easier still if you get a little reading under your belt.
Nick Cooney’s new book, Change of Heart: What Psychology Can Teach Us About Spreading Social Change, is the most impressive book on animal advocacy tactics I’ve yet encountered. But it’s not the first book on the subject I’d read. Consider Cooney’s book a graduate level course, one that has a few prerequisites.
It connects psychology and activism by bringing various researches that show how people are more likely to respond to change and what is the best way to achieve it. It answers different questions like "Why are about 95% against factory farming and yet the great majority of them does nothing?", talks about the influence of social norms, benefits of social networking and brings up many different techniques that can be used by activists.
A great thing this book talks abou ...more
Author Nick Cooney, who is a skilled and experienced advocate himself, presents a broad array of psychological research in this book and explains the implications for advocacy work. He has performed a real service by compiling so much research and presenting it in digestible form for the social-change community.
Admittedly, the more you learn about psychology, the more you despair of the human condition.
And peopl ...more
This book is a good crash co ...more
Fortunately, it seems that many of these methods are now being employed, but often they are not. I hope everyone trying to affect positive change in the world reads this book.
Some of the ideas in this book are great (although a better book for the psychology of choice in people would be Kahnemann's "Thinking Fast and Slow"). Some of the ideas in this book are not so great. Perhaps what stuck out most to me was that, looking at the difference in political situations from 2011 to today, some of Cooney's ideas or theories he shared clearly don't hold up anymore - when we look ...more
This is one of the best books you can read as an activist if you want to work efficiently towards your goal. It's packed full of prac ...more
Would also have benefited with more engagement with commerical advertising and messagi ...more
This book explores what makes people change. I didn't realize there was so much thought and money that went into research by activists in order to promote their ideas. Behavioral changes involve much more from people than traditional advertising for material goods purchasing. This book gives lots of advice on how activists can be more effective in promoting social change. Of course getting laws passed is the fastest way to get changes made.
That being said, I think for the vast majority of activists this will be an extremely helpful book and an enjoyable and thought-provoking read. I did enjoy the parts of the book with ideas and information that were new to me.
Well worth a read and I’d recommend it to anyone who is serious about creating a better world!
Currently, Nick works as managing partner at Lever VC, an early stage venture capital fund that Cooney founded in 2018. Lever VC invests ...more