Think Outside the Inbox: The B2B Marketing Automation Guide

by David Cummings, Adam Blitzer

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

Genres: Business, Nonfiction

158 pages, Paperback

First published March 30, 2010

Reviews

[K Id · Rating 3 out of 5]

I am kind of undecided about Think outside the inbox. The first half of the book seemed to be a summary of generic information about the advantages marketing automation brings. At one point I thought I would be able to comb my hair with a marketing automation solution. For me this part was a blatant sales pitch. At that point I thought I would give a one star review. However the second part had some best practices that can be useful for small and midsized organization looking to improve there marketing return. Being part of the industry for many years I did not learn anything new but reading all the best practices together certainly is a good reminder. The advantage is you don t need to dont too much time. This book can be read in a few hours.

[Chad · Rating 4 out of 5]

I would recommend this book to marketers, sales professionals, and entrepreneurs who are looking for ways to improve their marketing and sales efforts. Furthermore, I would highly recommend this book to you if your business is thinking about investing in a marketing automation solution.

[Neli Bancheva · Rating 5 out of 5]

Covers most of the marketing automation topics. Its a good start if you are in the beginning of marketing automation process/implementation. It gives you the basics and then you need to decide for yourself how to move on in your company.

[Keith Brooks · Rating 3 out of 5]

Self promotion. Good ideas. Received from vendor at trade show.