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Asian Brand Strategy: How Asia Builds Strong Brands
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Asian Brand Strategy: How Asia Builds Strong Brands

3.69  ·  Rating details ·  16 ratings  ·  3 reviews
Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific.
Asian Bran
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Hardcover, 224 pages
Published December 3rd 2005 by Palgrave Macmillan (first published January 1st 2005)
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May 19, 2009 rated it really liked it
Unusual insight into Asian brands

Martin Roll has written a very informative book, in fact, nearly two books: one that covers foundational knowledge on branding and one that reports on branding in Asia. Amid the explanation of branding basics, Roll depicts how emerging Asian corporations are finally seeing branding as more than a name and a logo, and, thus, are making it a central part of their strategies. He predicts that the next, new generation of Asian corporate brand leaders will also become
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Abhishek
Some great insights about brand building in Asian markets...especially the Japanese cosmetics market and the footwear market in China..a must read for branding enthusiasts..
Himanshu Gupta
Feb 20, 2013 rated it really liked it
A good primer on branding from a strategic level. Must read for Asian businesspersons.
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