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On the Firing Line: My 500 Days at Apple
On the Firing Line: My 500 Days at Apple is Gil Amelio's gripping and fast-paced recollection of what happened during his seventeen months as the CEO of Apple. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career--and perhaps his life. At once a frank revelation of the inner workings of Apple and a ...more
Paperback, 320 pages
Published April 7th 1999 by Harper Paperbacks
(first published April 8th 1998)
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On the Firing Line--My 500 days at Apple. After Steve Jobs was fired for nearly destroying the company with his "distortion field" of narrow, non-customer friendly focus, Gil Amelio was brought in to run the company. He had been successful at turning around National Semiconductor, and seemed like the best fit. He was shocked in what he found. Apple's culture was self-destructive in the sense that none of the departments gave a hoot if the project they were working on was good for the company, or ...more
An absolute vanity book. . . If you read this and then also read books like The Second Coming of Steve Jobs or Apple: The Inside Story of Intrigue, Egomania, and Business Blunders it makes for quite the contrast. At the end I have no idea who's being more honest about themselves or their circumstances.
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