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Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine

4.34  ·  Rating details ·  1,210 ratings  ·  117 reviews
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business.
Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on
Hardcover, 240 pages
Published September 18th 2018 by Hachette Books
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Arthur Gopak The more recent, the better. :) I personally became a fan of his, started following his YouTube channel after reading his book.

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Average rating 4.34  · 
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 ·  1,210 ratings  ·  117 reviews

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Jan 02, 2019 rated it really liked it
Shelves: re-reads
Insightful book :) I didn't know that Ryan use to be this shy, fat, cowboy lol He was never a jock or a nerd, he didn't really know where he fit in. He started out doing leasing and then he got onto the show Million Dollar Listing New York and started selling million dollar apartments. He's actually really funny, goofy, creative, driven, persistent.

My Notes:
- Never be doing just one deal, after your done showing your closing on a deal and then your making calls to another, don’t just play with
Jul 25, 2019 rated it it was amazing
Shelves: business, memoir, own
Wow, this book has been so helpful to me. We are in the process of selling our house, and the section on "The Seven Stages of Selling" alone made me feel like it was worth buying this book.

He gives such great advice on selling, too (which is really just business development and organization honestly). His advice to "follow back" (i.e., keep in touch with past clients or even people who DIDN'T hire you) is mind-blowing. He's helping me see my own (beginning of a) career in a completely different
May 14, 2018 rated it it was amazing
Shelves: library
I received this book as an advanced reader's copy due to the business/real estate books are now becoming more popular at our library. I remember Ryan Serhant from Million Dollar Listing and his sales style being so straight forward, direct and determined and he will not stop and will not take no for an answer. This book not only describes how to succeed in sales but also describes the "go-getter" attitude and how never giving up and hard work will ALWAYS get what you want. A lot of our reader's ...more
Waqas Mhd
Nov 01, 2018 rated it really liked it
don't know why i picked book about selling but i liked it absolutely.
Wesley Bevins
May 06, 2019 rated it it was amazing
Lots of great information here. I listened to it, and Ryan’s narration is engaging and exciting. Starting a second listen to fully absorb all that he put out.
Jun 26, 2019 rated it really liked it
I have a small photography business and a small blogging business. This book motivated me to stop just sitting pretty and hope people will notice my work if I keep showing it, but also to be more creative and "get more balls in the air." The number of time he used the word "balls" made me like him more. (I've never seen his shows on Bravo but randomly caught one vlog on Youtube and immediately bought his book.)
Oct 18, 2019 rated it really liked it
Shelves: 2019-books
Motivating, quick read. Wouldn’t read this again but it was worthwhile to lite a fire right when I’m about to start a new job.
Alexander Novicov
Dec 15, 2019 rated it really liked it
I loved the story by Ryan. He explains how anybody can learn how to sell more. His strategies worked for him and he explains how it could work for anybody.
Oct 25, 2018 rated it it was amazing  ·  review of another edition
Quick, happy book on sales technique

A satisfying read that offers a fresh approach to sales and business success. This is an upbeat, helpful book from an upbeat, helpful salesman.
Jan 12, 2020 rated it it was ok
2 stars-"It was OK". I'm not in sales but read it more to understand sales thinking and approaches, as I work w/ sales. As an overview of foundational concepts, this just echoes a lot of the basic stuff in "To Sell Is Human" by Pink: listen to the prospect, respond don't just reply, have and show empathy, look for creative ways to be more helpful, don't focus solely on the money, etc. etc. blah blah. Hard to argue with any of that, but nothing insightful beyond basics here. It could be helpful a ...more
John Amory
Jul 16, 2018 rated it really liked it
I don't particularly like self-help books, and I'm not a salesperson, but Ryan is one of my favorite reality TV personalities, so I had to read this.

I was surprised to find some hints and tips that are legitimately helpful no matter what you do in your life: simple things like don't put off what you could do now; instead of stopping when you hit a wall, find a way over it; and start your day with the most difficult part of it so that what you have to look forward to will seem like smooth sailing
Sep 23, 2018 rated it it was amazing
I'd heard a bit about this book prior to its release, and then I attended the Rakuten Optimism conference a few weeks ago in San Francisco (thank you Nick Stamos and Ken Cassar!) where Ryan Serhant showed up to discuss his book in a session on libraries, authors and reading (promoting Rakuten's Kobo Kindle-like service).

There are so few excellent books out there that share the secrets of successful selling (my previous favorite was "The Little Red Book of Selling" by Jeffrey Gitomer). Both books
Nicole O'Connor
Mar 05, 2020 rated it it was amazing  ·  review of another edition
Recommends it for: This book will help you sell anything. It's a MUST for anyone in sales.
Ryan Serhant, once an obscure dumpy sensitive schoolboy, evolved into a famous and dynamic salesman. How did he do it? He found his back against a wall; then he kicked his way forward to win. Now he has written a book and he's selling that too. Did I enjoy reading it? YES! It is light, easy reading that reflects his sharp, creative mind which brims with wit. There's no denying it--Ryan is a hardworking seven-days-a-week type man and he’s also an inventive salesman. This book will help you sell a ...more
Dawn McNary
Mar 02, 2019 rated it it was amazing
Great book if you are starting out in sales or been at it for a while- there is a take away for everyone. I chose to do audible as I’m often on the go and can listen between appointments. Was a great audible experience.
Love That Ryan chose to narrate the book himself. Felt that it lended to the authenticity and made the writing come to life. It is a light read with tidbits throughout that should be revisited often. Sales is an up down business “Roller Coster Real Estate”is the phrase I use most
Sep 27, 2020 rated it it was amazing
This book is really entertaining. I'm not so sure of what really I obtained from this book, but I did enjoy the script.

Ryan writes as if he is presenting a stage play script. Very much in style... to his degree.

As for the insightful context of his book... well let us just say, "Economy."

I personally believe I'm not the best person to provide "critique" on about this book, for that I'm not very clear in regards to how the market's of real estate operate in other demographic states and their re
Jordan Mcculloch
Jan 11, 2019 rated it liked it
First off, I want to say that I had never seen million dollar listing or heard of Ryan Serhant before I bought this book. I have since seen his show. Having the full experience I can say that this book is a how to of Ryan Serhant selling. The unique aspects of different fields that he combines together in real estate makes his style one of kind. Side note, I think it is a great idea to do improv to practice for sales calls or any sort of potential customer interaction. He backs up his word with ...more
Francisco Becerra
May 24, 2019 rated it really liked it
Shelves: professional
I was not born with the "salesman gene." I am more a bookworm, I work in finance, usually not having contact with clients. Then my life changed, and now I am in senior management. Now I needed to oversee revenue sources, plan sales strategies. I needed something to hold my feet as I ventured into realms unknown. Also, I was against sales books: I thought they were positive-thinking mumbo-jumbo that tried to con me into self-help.

Mr. Serhant thankfully proved me wrong. He is not just charismatic,
John Blackman
Mar 22, 2020 rated it really liked it
This book is really aimed at Real Estate agents or other salespeople, but it will be especially interesting to those in real estate sales. There are a ton of these types of books out there and so many successful agents have written about their story. I listened to this on Audible and it is read by Serhant himself who has a very entertaining presentation. I found myself amused and entertained listening to the book which I think you would miss if you just read it.

There is nothing mind blowing or g
Oct 26, 2018 rated it it was amazing
If you work in a sales or entrepreneurial environment, this is a great, quick read. None of it will be revolutionary or new information if you have worked in the field for a long time. However, he presents it in a way that is energetic and organized.

While his field is real estate, it definitely speaks to any type of sales. And if you are of the mindset “that’s right, these are some simple changes that will help me now” then it can reinvigorate a sometimes frustrating industry. It is a book that
Sep 14, 2019 rated it it was amazing
An actual good book on how to be better at sales.

Ryan is so funny and so earnest; he tells it like it is — working sales is hard, it makes you want to jump in a hole or work a 9-5. But when you close a good deal, it’s the best feeling in the world. It’s extremely energizing, euphoric even. It’s a straight dopamine + endorphins shot to your system.

But it doesn’t happen overnight. The security net is so thin with sales — you could have clients after clients and then a drought for months.
At the
Nayana Dumbre
May 25, 2020 rated it really liked it  ·  review of another edition
At the beginning of the book, the language of the author made me think of the potty mouth that Mark Manson is & I prayed that this book isn’t full of f’s and Sh/ts.... My prayers were answered, this book is much better past the first few pages when it drops the slang and begins to speak a lot of common sense.
Ryan Serhant has, perhaps deliberately, used very simplified language and does not unnecessarily throw in marketing jargon. That in itself makes this a quick, easy read.
Since he writes fro
Alex Devero
Oct 24, 2018 rated it it was amazing  ·  review of another edition
Shelves: business, sales
This is one of the best books on sales I've read so far. Through the book, Ryan shares a lot of actionable tips, advice and secrets on how to succeed in sales. That is only one part. This book goes beyond sales. Ryan also describes what it takes to become the "go-getter", what type of mindset and attitude one has to adopt and how to train it. Ryan does a very good job at showing that never giving up and working hard always pays off. He shows that it is always possible to get what you want. You j ...more
Jenny Bunting
Jul 01, 2019 rated it really liked it
Shelves: audiobook
I am not a salesperson, nor do I have any desire to go into business. However, I heard about this on a podcast and thought I would use an Audible credit.

Ryan Serhant is a great audiobook narrator, first off.

Second, I do think this has some transferable advice for anything that you want to be successful at and so I did get some things out of it. This would be ideal for a new or struggling salesperson to ground them in the profession and motivate them.

As someone heavily considering going into busi
Kevin O Cruz Ojeda
Nov 06, 2019 rated it it was amazing  ·  review of another edition
Recommends it for: Entrepreneurs, Salespeople
Shelves: sales
Amazing book. Ryan gives you very useful tips to implement right away and take action. I've found that every single book about sales that I've read gives you very different tips that you can implement to increase your sales. I have no doubt that by implementing the practical exercises of this book my sales will increase. It is very admirable the consistency, commitment, discipline, and sacrifices that Ryan has made throughout his career in order to succeed. I'm very glad that he lives in my era. ...more
May 12, 2020 rated it really liked it
One of the better sales books out there! I started watching Ryan's vlog in early 2019 and have been enjoying them ever since, so getting his book was a no-brainer.

Unlike most other sales books this book was written in a more playful way. It reminded me of the vlog! The playful tone of the book made it easy and fun to read, yet it was packed full of valuable information. The 3 F's, the 7 stages of selling and the chapter on FKD were all really interesting and original lessons you wouldn't find in
Marie Taueva
Jun 06, 2020 rated it it was amazing
Awesome book for anyone looking to improve their sales skills. Practical tactics & tips. Two of my favourite tips from Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine book is the 3F's rule and 7 Stages of a Sale. Really important when dealing with clients.

Perfect guide for anyone just starting in Sales in the Real Estate industry.
Pavan Sharma
Jan 10, 2019 rated it it was amazing
Having recently discovered Ryan Serhant, I am very glad I read this book. Whilst I am not a sales person the book as so many takeaways for your career and life. In any job you are technically a salesman for yourself. You and your body of work is them ultimate item you want to sell, whether it's for money/job role/purpose etc. 4Ws, getting FKD and all of the other lessons are succinct, braught to life with stories and further cemented with summaries and exercises.

Definitely recommend if you want
Feb 14, 2019 rated it really liked it
Shelves: motivational
The thing I love most about Ryan Serhant (besides his good looks and snazzy suits), is his positive attitude. Even if you are not in sales, this is a great book. He shares his tips and techniques he has learned (often by not being successful at something) by failing and succeeding to become one of the nation's top real estate agents. He has a work ethic that might be perceived to some as being extreme, yet it's his hard work and persistence that has propelled his success. All of his tips and lea ...more
Aug 04, 2019 rated it it was ok
I've seen some videos of Ryan on YT, I saw the book, saw the reviews and said I had to try it.
Most parts aren't relevant to me. The book is mostly about self-help than actual techniques with nuances, the secrets aren't really secrets, sometimes he gets too cocky/bro, some stuffs are really too hard to believe tho good for the narrative and the average Joe wouldn't really care if they actually happened. I must say I'm disappointed overall. Surprisingly(?) I found 'The Way of The Wolf' by Jordan B
Antonio readerbyhbk Martinez
Ryan not only goes into details of his success, he speaks about his failures along with shining some light on how to view those failures. We experience; through his eyes, how to press forward in landing the client, making the sale and closing the deal.

This wasn’t an ordinary book, this was a story! One I could relate to! One I’m sure many sales people can relate to.

Oh btw- I’m a recruiter. My job is to sale qualified candidates to my clients. I’m not in real-estate but I can say, I will use what
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