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Design Is Storytelling
by
Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, se ...more
Good design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, se ...more
Paperback, 160 pages
Published
November 21st 2017
by Cooper Hewitt Smithsonian Design Museum
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Nov 27, 2018
Rebecca
marked it as to-read
Very intrigued by this idea.

The book is quite nice, it has plenty of graphics, color, and excellent printing. The design ideas and concepts in the book seemed to be more around known stories and common sense, little seemed new to me. The book is put together well and flows nicely, maybe I'd give it 4 stars if I were newer to some of the ideas, though I was hoping for a little bit deeper from it.
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1) Visually pleasing
2) Promotes Action, Emotion, and Sensation
3) Be advised: tiny text
Enjoyment: 3
There's lots here for reference, to utilize, to inspire, and to learn from. Could be a book that is not required but a suggested read for product design or concept development curriculum. Along with useful and amusing illustrations, this book contains art work, real and imagined products, studies, brands, and theories that concisely showcase design principles. There are accessible anecdotes and indu ...more
2) Promotes Action, Emotion, and Sensation
3) Be advised: tiny text
Enjoyment: 3
There's lots here for reference, to utilize, to inspire, and to learn from. Could be a book that is not required but a suggested read for product design or concept development curriculum. Along with useful and amusing illustrations, this book contains art work, real and imagined products, studies, brands, and theories that concisely showcase design principles. There are accessible anecdotes and indu ...more

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I really loved this book. I've read other short UX or Design books for mindfulness, and because people are talking about them, but Ellen Lupton made reading this practical and in moments, frickin' hilarious. I mentor a lot of UX students or interns, and I would recommend this as a fun read. The best example of affordance in the typewriter example was wonderful. In the section for Sensation, she yields two wonderful examples of how people use apps. "Our working memory can hold onto only a few obj
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Reading this book felt like taking a nice short trip to a design museum. It was easy to read with lots of illustrations and examples. I do wish the exhibit-to-text ratio was increased a bit though, since I thought a lot of the explanations were either very superficial or not that illuminating.
I especially thought that comparing the experience of using a product or service to the hero's journey in storytelling was a pretty big stretch. Even after reading through this book, I think I still have to ...more
I especially thought that comparing the experience of using a product or service to the hero's journey in storytelling was a pretty big stretch. Even after reading through this book, I think I still have to ...more

This was another fun departure from the normal things I read. I am fascinated by communication. I always want, and try to improve in this area, becoming a great communicator, but intelligent use of images is something I’ve only hacked through. This book is fascinating. It’s as much about sociology and psychology as it is about the storytelling techniques it forwards... As you’d likely expect, it’s loaded with beautiful, odd images that illustrate the points, and challenge your sensibilities...

Some really good content that was scavenged from a wide variety of sources and made approachable. That relieves me of the time and energy of doing the legwork. And by “legwork” I mean studying dozens of design books and boiling down their themes.
One of the best things about this book is that it is emphatically not a portfolio of design work by various designers thinly disguised as an informational book.
Will refer to this valuable little volume again soon. So glad I bought it.
One of the best things about this book is that it is emphatically not a portfolio of design work by various designers thinly disguised as an informational book.
Will refer to this valuable little volume again soon. So glad I bought it.

Quick and shallow intro to awkwardly grouped design concepts. If you expect depth or consistency that's not your book. If you expect quality paper, graphics, and good sounding to keep you engaged for a couple of hours, you've to the right place. Those new to the wonderful world of design also might enjoy Design is Storytelling and it even if few of you do, I'd call the book a success.
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I finished this book in two days. It is intriguing and tells a make-sense story. Actually, it is more interesting and funny than I expected. It divided the book into three acts: action, emotion and Sensation (which follows the rule of threes, it advocates).
I think it is some pages in the 3rd part makes it own the reputation of feminism. But in my opinion, it just touched the topic of sex-divined aesthetic, nothing is actually about feminism.
I like Ellen’s writing style, straightforward, logicall ...more
I think it is some pages in the 3rd part makes it own the reputation of feminism. But in my opinion, it just touched the topic of sex-divined aesthetic, nothing is actually about feminism.
I like Ellen’s writing style, straightforward, logicall ...more

It was very well written. The book was broken down into logical units, filled with lots of images, and examples, which made for a better reading experience.
I liked the design of the book. It makes for a great reference book for me to use when I'm either starting a new design project or finding ways to create better experiences for the user.
Highly recommend this book. ...more
I liked the design of the book. It makes for a great reference book for me to use when I'm either starting a new design project or finding ways to create better experiences for the user.
Highly recommend this book. ...more

This book felt like a comprehensive mini intro textbook that sets the groundwork for future studies. I knew nothing of design previously, so it was particularly interesting me the fact that there are all these underlying theories behind concept design, especially psychology and the fundamentals of vision, of attention, and empathy!

A nice somewhat funny illustrated guide to thinking about design in narrative terms. It includes a lot of different tools and ideas about how to approach the design process. If one thing stood out to me in this book it was the emotional journey tool that was first proposed by Jack Kerouac which I plan to look into more deeply, but there are a lot of good tools here.

The premise of this book is that every product, organization, and experience is a story, and that you can break up all of these life events into various design elements. The book itself doesn't follow a hero's journey through the narrative arc but is rather a collection of valuable excerpts which analyze the discovery and implementation of those design elements.
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On one hand, Ellen Lupton's Design Is Storytelling is an informative book on how design and storytelling work together. On the other hand, it feels too much like an introduction to different elements of storytelling, such as the narrative arc and hero's journey, without going into the details.
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2.5 stars. I don't know what to make of this book. It presents briefly a bunch of tools and techniques commonly used in design and close disciplines. Overall it feels like a potpourri of ideas around how to design "stuff" without much depth.
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