Oversubscribed: How to Get People Lining Up to Do Business with You
Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they...more
"There's no scarcity in the world for people who share abundantly. One of the ways I keep myself oversubscribed today is by the very process of sharing big ideas. I've come to discover that the more I share, the more people demand."
Build your own market by cultivating a tribe of people who are loyal to your business, your products, your personality and your philosophy. Rally your own troops. Break those people away from the ...more
None of what the author has put in this book is original, which is why I gave it 2 stars.
He talks about the Net Promoter Score (NPS) and never talks about where it comes from, almost as if he wants the reader to think he came up with the concept.
To find out about NPS, read "Answering the Ultimate Question" by Richard Owen and Dr. Laura Brooks of Satmetrix here they describe the Net Promoter ...more
Priestley runs through the essential principles in creating more demand than supply. This is a combination of a marketing framework and a framework for running a successful business. From key roles ...more
I think some of this has been said better by Seth Godin and others. It's a light easy read but he does seem to fall into the trap of thinking that freelancers and entrepreneurs can behave the same way / are the same thing.
As a (mainly) freelancer I am not in a position to employ or partner with three others as he suggests is vital to grow the business.
It does have some useful reminders and is a ...more
Instead of trying to get the most customers, this book talks about trying to get just the best. And to get them lined up and to be oversubscribed, you need to provide a 5-star experience when engaging with the customers
Of course, it's not the most original but it is hypnotic to read Priestley's anecdotes and real-life examples of how a few simple business tricks and a play on consumer behaviour can really make the difference when starting a business. An interesting read nevertheless!