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Compradiccion (Buy-ology ): Verdades y mentiras de por qué las personas compran

3.76  ·  Rating details ·  10,046 ratings  ·  730 reviews
¿Cuánto sabemos acerca de por qué compramos? ¿Qué es lo que verdaderamente influye en nuestras decisiones en el mundo actual saturado de mensajes publicitarios?

En este libro, Lindstrom presenta algunas sorprendentes hallazgos y ejemplos del uso de neuromercadeo, una técnica basada en el uso de resonancia magnética para detectar qué áreas del cerebro se activan
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Paperback, 248 pages
Published April 1st 2009 by Grupo Editorial Norma (first published January 1st 2008)
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Lucy
Sep 10, 2017 rated it it was ok  ·  review of another edition
Lindstorm ve své knize píše: “V budoucnu budou firmy vítat lidské značky více a více a vytvoří tak skutečné postavy a příběhy, aby se lépe zviditelnily a následně pak prodali více věci.”
Ano, předpověděl dobu “youtuberů” a “influencerů”, ale i přes tuto velkou vizionářskou myšlenku, je to spíše čtení průměrné. Pokud se zajímáte o neuromarketing, prolistujte je tam několik zajímavých případových studií.
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Martin Lindstrom (born 1970) is the author of the bestseller Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House). Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Prior to founding his consultancy, Lindstrom was working as an advertising agency executive at BBDO. TIME magazine named Lindstrom as one of the world' ...more
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