Keith’s review of The Power of Habit: Why We Do What We Do in Life and Business > Likes and Comments

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Gordon Great review. I hadn't thought of it until you mentioned it, but how did he get through the entire book about "stimulus + behavior + reward= habit formation" without a discussion of Pavlov and Skinner? I think it's because they came to be seen as tarnished brands that the author didn't want to associate his product with. Why they became tarnished is a fascinating question in itself, since these two men's ideas live on, but their names have largely vanished, especially Skinner's. Worth a discussion ...


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